Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Catch up on select AI news and developments from the past week or so: OpenAI launches Sora 2 with audio and likeness features. OpenAI unveiled Sora 2, a video generation model that supports ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

Marketing agencies serving SMBs are adopting SaaS-based models to reduce churn, increase recurring revenue, and deliver ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

The number of people globally who use the Internet jumped from 2.1 billion in 2013 to 5.2 billion in 2023. That incredible growth has fueled an explosion in the volume of online clicks, swipes, and ...