Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Marketing agencies serving SMBs are adopting SaaS-based models to reduce churn, increase recurring revenue, and deliver ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, ...

Advertising & Promotions - This infographic from LinkedIn explores how to create effective video campaigns on the ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio. The report was based on data from a ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

In October 2002, the Yahoo portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since ...

There's no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted. Many businesses and individuals have ...