The movie had been hit by wave after wave of controversy, which appeared to impact its performance at the box office. Or, it could simply be that the film didn't appeal to a wide section of the audience.

While 'Snow White' has the lowest CinemaScore for a Disney live-action remake, it is performing better than a flying elephant and a silly old bear.

Starring Rachel Zegler in the titular role and Gal Gadot as the Evil Queen, Snow White had been tracking to open to cross at $50 million, although Disney had been conservative in putting out a range of $45 million and $55 million. Globally, still hopes to clear $100 million in its launch.