Unlike many Miami-Dade nonprofits that depend on government grants, the Miami-Dade County Homeless Trust, a county agency that helps people experiencing homelessness, is helped by a dedicated funding ...

As FDA scrutiny of drug ads intensifies, new data shows AM/FM radio outperforms TV for brand awareness, recall, and ROI among ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

There are various reasons for this difference. In the early days of recorded music, songs tended to be about three minutes ...

This is part of a series about how radio organizations are employing tools based in artificial intelligence. Jamie Aplin is founder and CEO of CreativeReady. Founded in 2013, it describes its products ...

If passed, an unusual Westerville ballot issue would require the city to offer customers old analog meters for electric and ...

Most commercials are pretty boring on the whole. Maybe they do a fine job of advertising their product, but they don't do anything special. There are a few commercials that have become famous for ...

Up to 15 undergraduate students who have demonstrated leadership skills within their student chapter will be selected to participate in the ACS Leadership Institute. Awardees will have the opportunity ...

U.S. radio network Cumulus Media has sued ratings giant Nielsen in federal court, accusing it of illegally leveraging its dominance over national and local radio audience data to stifle rivals and ...

For decades, brands used catchy jingles to make their products unforgettable. These short songs were designed to be simple, ...

Gary Gerould has long been the radio voice of the Sacramento Kings since the team first landed in Sacramento in 1985. Gerould, who also goes by “G-Man,” is the radio play-by-play announcer for the ...

Microsoft is gearing up to announce an ad-based version of Xbox Cloud Gaming, according to a new report. The Verge's sources said Microsoft is now testing an ad tier for the streaming service, with ...