Anna Forbes, RVP Northern Europe at DoubleVerify, on why ad fraud deserves as much attention as ransomware, and how brands ...

Last month, a Microsoft Advertising automotive case study showcased a positive linear relationship between paid search clicks and automotive sales, with 99% statistical significance. What’s more, the ...

Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next ...

The partnership will make Cox’s automotive dataset available for marketers so they can connect ad exposure to buying process When you purchase through links on our site, we may earn an affiliate ...

As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future buyers. Whether it’s through social, ...

DETROIT — Goodway Group's Beep Automotive Ad Network rolled out a new targeted initiative to reach online vehicle shoppers. What's different about this new approach is executives say this strategy ...

Stack of One Hundred Dollar Bills U.S. Zenith is out with its latest automotive advertising forecast data which states “The automotive industry faces substantial disruption over the next few years as ...

Ramey Motors Inc. has been in the Federal Trade Commission's crosshairs twice over deceptive or misleading advertisements. It doesn't want to be there again. The dealership group, with five stores in ...

Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft Advertising’s auto-apply ad suggestions will be similar to Google’s auto-applied ad ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.