The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

Apple has taught us to expect emotional Christmas commercials for its products around this time of year, and the company delivered yet another touching ad that will make you cry. It so happens that ...

The eight-minute commercial is all about last year’s CrowdStrike issue that took down millions of Windows machines.

Apple’s "1984" Macintosh commercial aired during the Super Bowl that year and is still widely considered one of the best commercials of all time. The commercial strayed from the norm seen then in ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...

Ever since the “1984” Super Bowl ad, much of Apple’s marketing has applied a liberal amount of gravitas to convince customers that buying a Mac or an iPad or an iPhone will help them change the world.