Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their ...

Reltio Enrichment with ZoomInfo combines Reltio Data Cloud™ with ZoomInfo’s extensive B2B database, providing sales and marketing teams with real-time data and insights about customers to ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and ...

Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results ...

There’s a big opportunity for generative AI in the world of translation, and a startup called Panjaya is taking the concept to the next level: a ...

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...

However, when part of a data-driven, unified multichannel account-based marketing ( ABM) strategy and when paired with more ...

In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...

In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

These practical tips can help you create emails that not only grab your audience's attention but also entice them to keep reading.