Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

A good portion of Stevie Nicks' fanbase must really be feeling the pain right now ... because the hitmaker's new Barbie doll ...

Houston-born dancer, choreographer, producer and actress Debbie Allen is part of a new Barbie collection, Mattel announced ...

Stevie Nicks’ Bella Donna Barbie doll sold out in under 24 hours, and the story was the same for her last Mattel ...

Vermont's own Olympic rugby player is now a Barbie doll. On Monday, Oct. 6, Barbie announced a collaboration with Burlington-born Olympic medalist Ilona Maher, a social media star who uses her ...

This Barbie is an award-winning home designer, author and entrepreneur. Joanna Gaines revealed Mattel has launched a new Barbie doll created in her likeness, accompanied by its own Barbie Dreamhouse ...

Mattel's move comes during Childhood Cancer Awareness Month. Tens of thousands of children will get to see a part of themselves reflected in new Barbie and Ken dolls. Mattel announced Wednesday that ...