HOUTEN, Netherlands, Jan. 22, 2026 /PRNewswire/ -- ScanmarQED today announced the acquisition of MMM Labs, a US-based startup known for its modern, multi-engine approach to Marketing Mix Modeling (MMM ...

Learn to apply Bayes' theorem in financial forecasting for insightful, updated predictions. Enhance decision-making with ...

"Congratulations to Signaloid for earning their SOC 2 attestation, a widely recognized signal of trust and security," said ...

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

The goal of neurogam is to provide utilities for estimating the onset and offset of time-resolved effects, such as those found in M/EEG, pupillometry, or finger/mouse-tracking data (amongst others).

Researchers have employed Bayesian neural network approaches to evaluate the distributions of independent and cumulative ...

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack'd's co-founder never thought the technology would nearly double campaign ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Abstract: In traditional social network analysis-based group decision-making problems, decision makers (DMs) commonly establish trust relationships with unfamiliar DMs based on the transitivity of ...

This research evaluates the effect of monetary policy rate and exchange rate on inflation across continents using both Frequentist and Bayesian Generalized Additive Mixed Models (GAMMs). Extending an ...