Cracker Barrel unveiled a new logo, removing the image of a man sitting by a barrel, and sparking mixed reactions. The rebrand includes menu changes, restaurant renovations, and an "enhanced brand ...

After what might be the worst branding mistake in a long time, Cracker Barrel just delivered a brilliant lesson in responding to criticism and winning back trust. Last week—you’ll remember—the ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...