Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

If you had any hope normal people would come into his administration to do normal things, that wishful thinking hasn’t ...

It's a British heritage brand driven by royals, including the late Queen Elizabeth. Now new Jaguars won't be on UK car lots ...

Pioneer Howard Rosenstein came to Israel with $500 and found a life of adventure, innovation and, oddly, music.

Jaguar managing director Rawdon Glover has revealed taking new cars off sale for more than a year was a ‘strategic decision, ...

RIT’s real estate in hospitality minor equips students with skills for diverse careers in commercial and residential real ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

For some time Netflix has been losing subscribers and falling out of favour thanks to competitors like Disney+ and Prime ...

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

A lettermark logo, also known as a monogram, is made entirely of letters, usually the initials of a company or brand.