Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

Em um mundo cada vez mais digital, em que consumidores e empresas estão cada vez mais online, estar em destaque no Google tornou-se relevante também para pequenas empresas e não só para grandes marcas ...

O Gemini é a inteligência artificial (IA) do Google lançada para disputar no mercado com ferramentas como ChatGPT e Microsoft Copilot. Integrada ao buscador e aos principais serviços da empresa, a ...

O TikTok deixou de ser apenas uma rede de entretenimento e hoje é uma das plataformas mais usadas para fazer negócios no Brasil. Corretores de imóveis e imobiliárias já perceberam que anunciar imóveis ...

Sundar Pichai, Google's CEO, told us that search ads with AI Overviews on the page are at baseline to the same ads without AI Overviews on the page. So why are we seeing a decline in clicks on Google ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Back In mid-January, Mara Kronenfeld was googling the name of the nonprofit she runs, which raises money in the US on behalf of the leading humanitarian aid provider in Gaza. Atop the search results ...

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care ...