Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies thus become a marketer's secret weapon for creating an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Case studies can be the backbone of effective marketing. When done well, they can boost your ...

Starting with an industry partner is a first step toward better case studies, Jenny Presgraves writes.

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services. When it comes to selling to tech-savvy customers in any industry, case studies have ...

Meira L. Levinson is the founder of EdEthics, an initiative that aims to develop a global field of educational ethics by creating case studies and professional development programs. By Maeve T.

Authenticity is the holy grail in plant-based applications and a key attribute that makes them stand out from your competitors. As more and more brands and products enter the market and consumers ...