Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...

A TirTir cushion foundation that left the TikTok beauty community in complete shambles. This gem offers 72 hours of flawless ...

Have you ever felt jealous of all the K-pop stars and K-drama leads having perfect hair? Whether it’s the soft face-framing ...

In the MBN ‘Korea-Japan Top 10 Show,’ a special commemorating the 60th anniversary of the establishment of diplomatic ...

Renowned NPR correspondent and author of the 2023 book “Flawless,” Elise Hu, visited SMU on Tuesday, March 4, to discuss the ...

Techniques, treatment protocols, and a specialized range of premium plant-based products developed by Park Jun are specific ...

The Torriden Dive-In serum delivers moisture without any stickiness, and it should be the first step in your skincare routine. The watery essence-serum is beloved by Korean K-beauty consumers, as it ...

The actress recently wowed us with a short hairstyle and smoky eye makeup, leaving us in awe. Read on to learn more. Song Hye-Kyo is one of the most stylish and gorgeous Korean actresses who hasn ...

KOREAN SALON chain Eco Jardin, best known for its hair rejuvenation treatments, is now in the Philippines, with the first branch opening on Feb. 18 at the High Street South Corporate Plaza in ...

Curtain fringe is the perfect low-maintenance alternative to traditional bangs, so it’s no surprise that the style is a ...

Experts note that older individuals, including “cool grandpas” and “cute grannies,” are seeking high-end products and maintaining stylish appearances, proving that age is no barrier to beauty.

In fact, women in China, Korea, and Japan were using rice water concoctions for luminous skin and strong, shiny hair over 2,000 years ... Here are seven of the best Korean rice toners that deserve ...