Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Your customer’s direct mail is not effective if their recipients don’t read it. The first thing that direct mail needs to do is get noticed. This can be a real challenge. Direct mail is a very ...

Monomoy Capital Partners, a middle-market private investment firm focused on operational value creation, announced that it has acquired Japs-Olson Company, a family-owned national leader in innovative ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

In a recent study published in the Journal of the American Medical Association, researchers examined the effectiveness of opt-in and direct-mail strategies for offering self-sampling kits of human ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail platform, today announced a new native integration for direct mail automation on the Salesforce AppExchange. Using the integration, ...