A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...
The FDA’s recent barrage of letters calling out alleged violatio | The FDA’s recent barrage of letters calling out alleged ...
The Most-Favored-Nation order requires U.S. drug prices to match or be lower than international prices, impacting domestic ...
Robert F. Kennedy Jr.'s supporters are eager to rein in direct-to-consumer pharmaceutical ads, claiming they mislead Americans about important health topics. But this anti-pharma coalition faces an ...
The pharmaceutical giants behind Wegovy and Mounjaro have recently launched advertisements directing people towards their doctor for weight loss. Some experts warn this type of advertising may affect ...
“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...
The National Consumers League (NCL) and a coalition of 12 patient safety, pharmacy, women’s health and minority health organizations have petitioned the Federal Trade Commission to investigate ...
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