The pharmaceutical giants behind Wegovy and Mounjaro have recently launched advertisements directing people towards their doctor for weight loss. Some experts warn this type of advertising may affect ...
The DTC lifestyle brand’s curated-yet-affordable model has achieved swift success in apparel, beauty and small home goods—but ...
DIS is pursuing a unified streaming bundle of Disney+, Hulu, and ESPN+ to create a competitive moat and boost retention.
Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution that underscores TV’s power to augment a ...
Rising use “is not a signal of satisfaction,” an author of a new report says. Rather, heavy users of the apps are under ...
A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...
In a booming stock market, these five stocks stand out.
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...
General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...
The Food and Drug Administration (FDA) has sent out 12 more Untitled Letters to pharma companies amid its ongoing crackdown ...
While DTC telehealth companies remove barriers to care for patients, questions remain regarding patient safety and proper education of these products.
Fujiiryoki launches store.fujiiryoki.com on Oct 1, 2025, offering U.S. customers direct access to premium Japanese massage chairs. TORRANCE, CA, UNITED STATES ...