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Prescription drug advertising proves more effective in reducing smoking rates
A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for ...
The FDA’s recent barrage of letters calling out alleged violatio | The FDA’s recent barrage of letters calling out alleged ...
Robert F. Kennedy Jr.'s supporters are eager to rein in direct-to-consumer pharmaceutical ads, claiming they mislead Americans about important health topics. But this anti-pharma coalition faces an ...
The Most-Favored-Nation order requires U.S. drug prices to match or be lower than international prices, impacting domestic ...
The pharmaceutical giants behind Wegovy and Mounjaro have recently launched advertisements directing people towards their doctor for weight loss. Some experts warn this type of advertising may affect ...
One point of agreement I have with the MAHA movement is a disdain for those direct-to-consumer (DTC) pharmaceutical ads that plague my media feed. Although, while not as incensed as Secretary Kennedy, ...
“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...
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Why Did Direct-to-Consumer Retailers Stumble?
In this podcast, Motley Fool contributors Travis Hoium, Lou Whiteman, and Rachel Warren discuss: Why stocks of direct-to-consumer (DTC) companies have plunged. What omnichannel strategies have ...
Three Motley Fool contributors examine formerly highly valued retail brands like Allbirds, Peloton, and Casper. In this podcast, Motley Fool contributors Travis Hoium, Lou Whiteman, and Rachel Warren ...
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