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Edsel has always been a controversial model, but despite the low production numbers, it remains a desirable nameplate today ...
Ford execs seemed to never once consider failure to be an option. They created an entire Edsel division and persuaded dealerships to order a certain number of cars before the Edsel was even finished.
Parked in 1978, this 1958 Edsel Citation sat in a warehouse until 2019. Some six years later, it's a rare classic in stunning ...
The Ford Edsel is often regarded as one of the most notorious failures in the history of the American automobile industry. A project that cost Ford hundreds of millions of dollars and took years to ...
The Edsel was supposed to be the car of the future, Ford's gambit to capture the mid-tier auto market in the late '50s. It turned out to be their biggest flop.
If Edsel were to hypothetically make a comeback, it would have to reinvent itself radically; the niche it formerly occupied (mid-priced, sitting in between Ford and Lincoln) was already ...
It took nearly a year after this last submission for Young to tells Moore that Ford ended up choosing “Edsel.” (In total, Ford sourced more than 6,000 names from various candidates.) “It has ...
Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that ...
We dusted off a 1958 two-door Ford Edsel Ranger and hit the L.A. streets in search of that heady, spacey land that restraint forgot.
Edsel Ford isn’t sure about the origin of his nickname, but it’s a moniker he embraces — “I love it,” he said, laughing — as it signifies his devoted commitment to Ford motorsports.