Exclusivity, Affordability, Third-Party Partnerships in Focus as New Xbox Leadership Vows to 'Fix the Fundamentals'

In a new mission statement of sorts emailed to Xbox staff and posted on Xbox Wire, new Xbox CEO and Xbox Chief Content ...

Xbox Unveils Stylish New Logo, With a Return to Its Classic Green

Xbox has unveiled a refreshed look for its iconic logo, which features a return to the brand's classic green coloring.
GosuGamers

Xbox is back, as Microsoft drops “Microsoft Gaming” in brand reset

That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.
GameSpot

Killing "This Is An Xbox" Campaign Was New CEO's Decision, "Didn't Feel Like Xbox"

Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...
Hosted on MSN

Bro lost squid game + bro forgot his glider

Trump declares national emergency at airports, will sign order instructing DHS to 'immediately pay' TSA agents Man who killed 13-year-old girl Na'Ziyah Harris found dead in prison Did Helen Hunt give ...
The Verge

Microsoft’s ‘Xbox mode’ is coming to every Windows 11 PC

Laying the groundwork for Project Helix? Laying the groundwork for Project Helix? is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the ...
Kotaku

Xbox’s Next-Gen Console Sounds Powerful, But Dev Kits Not Going Out Until 2027

During its GDC 2026 talk, Xbox also revealed more features coming to PC and plans to bring back old games GDC Project Helix Xbox At GDC 2026 earlier today, during a talk about the future of the Xbox ...
Polygon

Microsoft is calling the next-gen Xbox 'Project Helix'

Microsoft has a name — or at least a code name — for the next-generation Xbox console: Project Helix. The working title for the company's Xbox Series X successor was announced Thursday by newly ...
CNET

Microsoft's Next Xbox Console Is for Real, and It'll Play PC Games, Too

Microsoft has confirmed what many have speculated: that its next-generation gaming console will be a hybrid piece of hardware that can play Xbox games as well as Windows PC games. There aren't yet any ...
DualShockers

Franchises That Xbox Needs to Bring Back ASAP

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...
Geeky Gadgets

Xbox Confirms New Next-Gen Console : PC-Style Hybrid & OEM Devices

New Xbox CEO Asha Sharma has confirmed plans for a next-generation Xbox console, targeting a 2027 release as part of the company’s long-term strategy. As outlined by colteastwood, this device is ...
GameSpot

"This Is An Xbox" Campaign "Offended" Employees Internally, Report Claims

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...