Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...

Guitar Center CEO Gabe Dalporto has spoken at length in the past about how he’s hoping to safeguard the store’s future by improving its stock of electric guitar gear and beyond, but there’s another ...

Guitar Center, Inc. announced on Monday that that it has signed a definitive agreement to acquire certain assets of Hermes Trading Company Inc., a Texas-based musical instruments distributor and ...