How to use YouTube Ads to drive B2B conversions

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...
Money Talks News on MSN

Hooked by the headline? How to tell clickbait from genuine money advice

Be cautious if the website is very new, hides contact details, looks thrown together, or fills every paragraph with urgent ...
Harvard Business Review

How GLP-1 Medications Are Changing Consumer Behavior

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

How Digital Ads Can Turn Clicks Into Contributions For Nonprofits

Display advertising can be powerful in influencing donations across channels and reminds us of the importance of being ...

How To Enhance Your Digital Marketing With AI

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...
TweakTown

Apple uses multibillion-dollar global PC failure to advertise Macs

TL;DR: Apple leveraged the July 2024 CrowdStrike update failure, which caused 8.5 million Windows PCs to crash with Blue Screen of Death errors, to highlight Mac's superior security. By restricting ...
NBC Bay Area

49ers promote QB Adrian Martinez, elevate receiver Malik Turner to face Rams

The 49ers on Thursday promoted No. 3 quarterback Adrian Martinez to a spot on the team’s 53-man roster. Martinez will serve as the backup quarterback when the 49ers face the Los Angeles Rams on ...
Ars Technica

Meta won’t allow users to opt out of targeted ads based on AI chats

Facebook, Instagram, and WhatsApp users may want to be extra careful while using Meta AI, as Meta has announced that it will soon be using AI interactions to personalize content and ad recommendations ...
Reuters

Meta to use AI chats to personalize content and ads from December

Oct 1 (Reuters) - Meta Platforms (META.O), opens new tab said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its ...
TechCrunch

Meta plans to sell targeted ads based on data in your AI chats

Meta announced on Wednesday that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms. The company will update its ...
The Verge

Meta will soon use your AI chats to personalize your feeds

If you’ve linked your accounts, Meta could use your AI chats from one platform to serve you ads on another. If you’ve linked your accounts, Meta could use your AI chats from one platform to serve you ...
Gizmodo

Meta Will Use AI Chat History to Serve You Even More Targeted Ads

You thought your social media feed was eerily personalized? Get ready for more. And there's no way to opt-out. reading time 3 minutes Meta will start using your AI chatbot conversations to tune up ...