Norwegian Cruise Line Holdings is revising its recognition in loyalty programs across Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.

El Pollo Loco has upgraded its Loco Rewards program with an objective of offering members more experiences and exclusive access, versus just providing discounts. As part of the ne ...

Travel executives like to tout gains in loyalty members. The key question: Is any of this making it cheaper to acquire the next customer?

The beating heart of Penn State's wrestling empire is a human engine shaped by head coach Cael Sanderson’s way of being.

Crown Coins, LoneStar, and Legendz stand out as top sweepstakes casino sites that reward player loyalty with VIP treatment.

It would be easy to read the data and conclude that guests want better promotions. And they do. Tailored loyalty perks (49%) ...

Discover the top sweepstakes casinos for loyalty rewards, including Crown Coins, Mega Bonanza and PlayFame with VIP perks and ...

The Points Guy managing editor Clint Henderson offers tips for navigating programs meant to reward consumer loyalty.

The Real Prize VIP loyalty program offers seven tiers with perks including purchase multipliers, birthday gifts, exclusive merchandise and classified Black-level rewards.

The global athleisure market is expected to be worth $844bn by 2034. Here’s how 7 brands use their loyalty program to secure customer loyalty in this booming market.

The findings underscored a key reality for travelers: There is no single “best” hotel rewards program for everyone, but some deliver more consistent value than others. Ultimately, WalletHub ranked ...