Luke Alcock, founder of Premium Health Japan, a matcha supplier in Uji — a city near Kyoto famous for its fine tea —said he’s ...

Australia's growing obsession with matcha is opening the door for a new player, as Japan faces supply shortages and rising ...

China is stepping up production of matcha to meet increasing global demand for the finely ground green tea product.

As matcha grows in popularity, people have started to point out an intriguing downside to the drink: hair loss. But are the ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters.

The world is hungry for Dubai chocolate, healthy matcha tea and quinoa. But consumer hype has major environmental and market ...

Matcha is loved for its distinctive savory (umami) flavor and striking green color. Here's a variety of its health benefits.

From Kyoto’s misty hills to Tokyo’s TikTok cafes, the matcha boom has gone global – and Japan’s ageing tea farmers are ...

Fact checked by Nick Blackmer If you’re a tea lover, chances are you’ve probably tried green tea and matcha. Though they’re ...

After a few years, this wave of enthusiasm for matcha started to take a toll on Japanese tea manufacturers. The fad caused by social media created a matcha shortage in Japan, making it incredibly ...

Matcha is more popular than ever before, driving up prices and slowing production, which in turn has created a shortage in response to this unprecedented demand. This viral boom is not only present in ...