Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...

Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant ...

Netflix is looking at a price point as low as $7 per month for its forthcoming ad-supported streaming plan, set to bow in early 2023, according to a new report — less than half its standard two ...

Microsoft won a competition to provide technology for the service and sell ads on Netflix’s behalf, in part because it offered to pay a “revenue guarantee,” pledging to deliver a large ...