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Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Just about every major laptop manufacturer showed up to CES 2025 on their A-game. Experimental designs, next-gen components, ...

At the CES 2025, Dell unveiled a significant overhaul of its personal computing lineup, retiring longstanding brands such as ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell's new AI PC lineup lets you collaborate, ...

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the ...