This Friday, November 15th, at 8 p.m. ET, Jake Paul will face Mike Tyson at AT&T Stadium, home of the Dallas Cowboys. In a ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Fold new products directly in personalization strategies, leveraging data and AI to serve up new products that are an ideal ...

In a bid to dodge a US lawsuit, Swiss chocolatier Lindt & Sprungli has scuppered its own claims about the excellence of its ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

The creator economy is integral for driving holiday sales as consumers increasingly turn to trusted creators for ...

As 2024 approaches, staying informed about digital marketing trends is essential for success. The dynamic landscape requires ...

For several years, Apple has released most of its major new software features for, say, the iPhone in one big software update ...

YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.