Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

On Holding's strategy centers on aggressive retail expansion and increasing direct-to-consumer sales. Read why I will rate ...

The Lego Nike Dunk set will be the first product available, launching on 1 July 2025. The 1,180-piece set, designed for those aged 10 and up, includes a buildable Nike Dunk, a rotatable brick ...

Women's sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, ...

Despite controversies, Ja Morant’s Nike deal endured and helped reshape the Grizzlies star’s public image and marketability.

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

Johnson C. Smith University (JCSU) made an HBCU x NFL connection on Friday June 13, for high-energy football action. The ...

Several users fact-checked Bagree’s tweet, and Grok confirmed that Nike’s 2025 Indian campaign exclusively featured the ...

Global esports company Team Liquid announced a new partnership with Zenni Optical, naming the leading online retailer as its official eyewear partner.

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

The documentary, to debut in August 2025, will center on Osaka picking up the racket and getting back into competition after ...