The generic “store brand” label has been losing its stigma for years. Now, Target is attempting to further dispel the notion that an in-house brand equates to low quality with the launch of an organic ...

Brand loyalty goes beyond cool ads and attractive logos. It's often based on trust that builds up over time. Surveys indicate that almost 62% of shoppers stick with brand names they know and trust for ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...

For the experiment, taste testers tried name brands and lower-cost lookalikes from Aldi. First up: crème-filled sandwich cookies. The first cookie got quick praise,"It tastes like an Oreo," a tester ...