The generic “store brand” label has been losing its stigma for years. Now, Target is attempting to further dispel the notion that an in-house brand equates to low quality with the launch of an organic ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Brand loyalty goes beyond cool ads and attractive logos. It's often based on trust that builds up over time. Surveys indicate that almost 62% of shoppers stick with brand names they know and trust for ...