Best Buy Ads announced today the launch of Social+, a new offering that allows brands to extend their retail media campaigns to Meta's social platforms. The solution leverages Best Buy's first-party ...

Going forward this year, expect premium connected TV (CTV) with its long form content to fight neck-and-neck with social media platforms and their short-term video when it comes to media deals they ...

Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their smaller rivals have a chance to make things even. A group of veterans of media ...