Soft plastic lures arguably are the most versatile fishing lures invented and inarguably are the best all-around lures for largemouth bass. And just when you think there’s nothing new that can be done ...

Many anglers see only three alternatives for luring in trout -- trout flies, spinners or bait. Many anglers overlook the trout-catching ability of soft-plastic lures. Using lifelike soft plastics has ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Today we have walleye fishing tips and fishing-catching action with everyone's favourite angler. We're using the Flexi-Jig ...

With over 50 years of fishing under my belt, I’ve seen plenty of changes and innovations in the fishing tackle used by anglers. One segment of our sport that has seen the largest amount of innovations ...

Springfield, Mo.-based fishing and hunting gear supplier Lew's Holdings Corp. reeled in a big one — the manufacturer of at least 70 percent of all soft plastic bait made in the U.S. — with its ...

I started fishing with live bait. I grew into using lures on a regular basis. To this day, I still think that live bait out-catches artificials. I think that fishing with lures is more challenging and ...

My love for fishing began when I was just a toddler. My mother would drop me off at my grandfather's house, early in the morning, while she worked. My grandfather lived in Garden Lakes, Avondale, ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

BassMaster Superstars winner Denny Brauer credited a new plastic crawfish with helping him cull many more bass than the 17 keepers that earned him last week’s title on the Illinois River at Peoria.