With Super Bowl ad prices setting records, John Stamos and streaming firm Zeam are taking a more targeted approach, with an ad on select Fox stations.

The spot has been mocked and spoofed for years, but when it disappeared from screens fans of the actress rose up ...

Rare Beauty launches its first formal influencer campaign, Charli XCX will appear in Uber Eats’ Super Bowl spot—and more ...

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of ...

The Chase & Sanborn coffee advertisement depicting a man raising his hand to spank a woman appeared in a 1952 issue of Life ...

As ad-free viewing becomes the norm, brands have been increasingly turning to social media to gain more traction. One of the most effective methods is creator licensing, which delivers a return on ...

Despite controversies, his legacy in transforming fashion advertising remains unmatched. Oliviero Toscani, the visionary behind Benetton's provocative advertising campaigns that revolutionised the ...

Starboard has amassed a 7.7% position in the company, the people said. The stake, valued at around half a billion dollars, is expected to be revealed in a securities filing Friday morning, they ...

Oliviero Toscani, the visionary behind Benetton's provocative advertising campaigns that revolutionised the fashion world, passed away at 82, as confirmed by his family on Monday. Admitted to a ...

THE Office of the President and Cabinet in Zimbabwe has issued a statement disowning fake scholarship advertisements circulating ... formal channels such as print media, national radio, and ...

as the so-called creator economy attracts an increasing share of advertising spending. In a $250 million merger, Later (formerly called Mavrck) is acquiring Mavely, which runs an online service ...