Brands are really trying new things to grab our attention these days, and honestly, some of it is pretty clever. We’ve seen ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

An estimated 40% of South Africa's digital programmatic advertising spend is either wasted, compromised or actively funding ...

Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

What if you could put your brand in front of ready-to-buy shoppers today instead of waiting months for organic traction? Paid ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...

B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants to see revenue impact, and they want to see it tied directly to the ...

CEO Bill Wilson shared that "Townsquare's fourth quarter results and therefore, our full year results for 2025 met the total net revenue and adjusted EBITDA guidance that we provided on our last call, ...