Why your DSP strategy falls short in audio (and what to do about it)

But audio doesn’t play by the same rules. Attention isn’t divided across tabs or feeds. It’s often focused, whether someone ...

Bidding Without Blindfolds: Using Auction Clarity As A Marketing Advantage

In January 2026, the Media Rating Council introduced standards for digital ad auction transparency. These standards are bound ...
Media Update

The Most Expensive Lie in Marketing

A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, published a ...

Geometria Media Rebrands as Unique Media, Evolving Into a Technology-Driven Media Platform After Securing Strategic Investment From a Venture Capital Firm

NEW YORK, NY / ACCESS Newswire / April 30, 2026 / Geometria Media today announced it rebrand to Unique Media, marking a new ...

QMS’s Micheal Whiteside & WPP Media’s Jacqueline Ingram Join IAB Australia’s DOOH Council

IAB Australia’s DOOH Council has elected Michael Whiteside, QMS national sales director, advanced trading and Jacqueline ...

QMS and WPP Media executives elected co-chairs of IAB Australia DOOH Council

Michael Whiteside, QMS national sales director for advanced trading, and Jacqueline Ingram, national head of client ...

Viant Technology Inc.

Viant Technology Inc. advanced stock charts by Barron's. View DSP historical stock data and compare to other stocks, and exchanges.

PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization

PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an ...

Nexxen International: Cheap For A Reason Until Programmatic Growth Reaccelerates

Nexxen analysis: cheap, cash-generative AdTech, but flat FY25 revenue and weaker profitability keep it a Hold. See here for more on NEXN stock.
MediaPost

Walmart Connect Makes CTV Ad Inventory More Accessible

Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has ...
AdExchanger

The Trade Desk Makes Its DSP Available Within Skai And Pacvue

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

SWYM solved the hidden structural flaw in programmatic commerce. Here’s how

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...