Autumn is the perfect time to introduce antioxidants like vitamin C into your routine. These powerhouse ingredients protect ...

Behold, your new signature scent. Helmed by fashion and lifestyle blogger Chriselle Lim, PHLUR creates responsibly sourced, ...

View “#long-haul flight” posted on instagram >>> Flying can be quite the ordeal, especially on long-haul flights where you’re ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Protect your skin and hair with must-have beauty picks. Grab them at exciting discounts of up to 50% during the Amazon Holi Sale.

While sharing her haircare must-haves on Amazon Live last week, the “Southern Charm” star shouted out an $85 Baccart Rogue ...

Dealing with dandruff can be a headache so to stop this headache here are some simple yet effective DIY mask to fight dandruff. It might be worth trying a lemon for dandruff. The citric acid in lemon ...

This is especially beneficial for curly or textured hair. Hair Mask: Melt shea butter and mix it with essential oils or other natural ingredients (such as coconut oil or honey) for a nourishing hair ...

We bring you three homemade hair masks that not only promote hair growth but also add volume and vitality. Give your mane the care it deserves with these simple and effective treatments! In the quest ...

Key Ingredients: Jojoba seed extract, turmeric root extract, shea butter, murumuru butter, capuacu butter, peptides Size: 6.7 oz Corsetry may seem complicated, but in this case, it only involves a ...

I typically wash my hair about twice a week, so I make sure to apply a hair mask on at least one of those days. Once I'm out of the shower, I'll apply a leave-in conditioner and a hair serum to my ...