There are, of course, plenty of other beauty advent calendars on the market. Lookfantastic has its Beauty Advent Calendar, ...

Embracing Sustainable Beauty The beauty industry is undergoing a transformative shift towards sustainability, with consumers increasingly seeking products that are not only effective but also ...

Celebrities are often devotees of new brands before we've even heard of them, let alone bought them. So what are these new ...

Hair care is an important step in your beauty routine. Use the L’Oreal Ever Pure line for Thickening Shampoo and Conditioner ...

Cosmetics and skin care manufacturer Neutrogena has issued a recall for makeup wipes after discovering they may be ...

My before and after photos are proof. If my skin had a personality, it would be a perpetually dramatic teenager. It’s ...

Queens esthetician Priscila Pantosin is an expert in helping her clients bring out their best glow ever since she first ...

“If you start hydrating your skin at least a week before you fly, you’re giving your barrier time to strengthen,” says Dr ...

At SEMERGEN 2025, experts explain how dermocosmetics bridging dermatology and cosmetics can help GPs manage skin concerns, ...

Take a closer look at the promising benefits and persistent controversies of collagen supplementation, including what’s proven, what’s emerging, and what remains uncertain. Collagen accounts for up to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Vitamin C serum has become a popular addition to the skincare routine of many individuals seeking radiant and healthy skin. As an antioxidant-rich product, it offers numerous benefits that can ...