Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer behaviors.

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Jean-Baptiste Hironde is the CEO and Co-Founder of the mobile app development and publishing studio MWM, based in Paris, France. The influence of artificial intelligence (AI) on our society and our ...

This study aims to address how (through which mechanisms) and when (under which conditions) retailers' sustainability efforts translate into positive consumer responses. Hypotheses are developed and ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond. By The New York Times This feature is part ...

This is a preview. Log in through your library . Abstract The social banking market constitutes a small but rapidly growing submarket of the global banking sector. Due to an explicit commitment to ...

WWF Japan has launched a Social and Behaviour Change (SBC) campaign aiming to discourage consumers from keeping high-risk exotic pets on the back of a consumer survey conducted last year to understand ...