I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

Learn why anglers love the Berkley Chop Block glide bait for its durable soft body, realistic action, and an affordable price that makes it a winner.

My love for fishing began when I was just a toddler. My mother would drop me off at my grandfather's house, early in the morning, while she worked. My grandfather lived in Garden Lakes, Avondale, ...

After walking away from a twenty-year guiding career in Alaska to write full time, I’m getting the chance to return for one more week on the water. This is the first installment of a ten-part series ...

Wisconsin entrepreneur Ben Hobbins worked with University of Wisconsin- Madison engineering and business school faculty and students to devise a fiber-reinforced fishing lure that may prevent millions ...

When learning how to fish for bass, an essential first lesson for beginners is to master a few essential fishing rigs that use soft baits—whether they’re worms, crawfish, tube baits, or creature baits ...

Soft fishing lures leech harmful chemicals: study WATCH: A recent study suggests soft plastic lures are leaching water-soluble plastic additives. If you use soft plastic fishing lures when spending a ...

Anglers and environmentalists are increasingly concerned about soft plastic fishing lures. These baits are often lost while fishing and then lie in the water or silt, with the loss raising concerns ...

An interdisciplinary research team led by the Thünen Institutes of Baltic Sea Fisheries and Fisheries Ecology demonstrated in their new study that harmful phthalates and endocrine disruptors are ...