It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with ...

Switzerland’s first tourism boom began with a poem. In the summer of 1816, Lord Byron spent a summer horsing around Switzerland with Percy Shelley and (the future) Mary Shelley. By July he had written ...

The Switzerland Tourism office provides travelers with all of the information they need to plan a vacation or holiday in Switzerland. While Swiss neutrality, as well as its elevated altitude, may keep ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

In an effort to draw visitors to less-known regions throughout the summer, Switzerland Tourism has launched the brand new accommodation concept, Million Stars Hotel. Consisting of around 50 hotel ...