Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Target Circle Week starts July 6, with early access for Circle 360 members July 5—offering major deals ahead of Amazon’s Prime Day.

Amazon Prime Day sales looked bumpy at first this week, with year-over-year comparisons for the first two days down. But by ...

Target employees on Reddit are raging against Jeff Bezos and Amazon, claiming that Target moved its Circle Week promotion up ...

Amazon's Prime Day deals end tonight, but Walmart, Target, Best Buy, and Wayfair are just a few of the major retailers with competing sales this week.

Best Buy’s sale runs July 7-13, overlapping with Amazon’s extended Prime Day offerings July 8 to 11. Target’s Circle Week runs July 6 to 12.

Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.

The makers of the Theragun are having their own summer sale right now. Shoppers can save up to 35% off select items. As of this writing, the Theragun Prime is out of stock on Amazon, but on ...

Target is offering competing Prime Week deals during its Circle Week sale, with savings of up to 50% off on Ninja appliances and Dyson vacuums.

Here are all the best deals we've spotted during Amazon Prime Day 2025, across Amazon and all its competitors. The best Amazon Prime Day deals Technivorm Moccamaster ...