When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

"10 FAMOUS LOGOS WITH A HIDDEN MEANING! There are hidden logos everywhere in food, shopping, health, lifestyle, fashion and technology brands such from Apple, Samsung, Amazon, Coca-Cola and even car ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Wait, what year is it in again? All things Y2K have been having a bit of a moment, but the revival seems to have just reached ...

In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

In recent years, it's often seemed like Tesla CEO Elon Musk has been too busy auditioning for the role of the next James Bond ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...