The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

La Salle High School hires a Patriots veteran to coach their football team; and how you can vote for your favorite Super Bowl ads.

Through their lawyers, the defendants asked the court to grant a short adjournment to enable them open discussions with the EFFC.

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

New grille, headlight, taillight and wheel designs give the sporty 2025 Jetta an updated look. The SEL rides on new 18-inch ...

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...