The Elf on the Shelf has quickly became one of the most popular toys associated with Christmas. No matter where you go on social media these days, parents are sharing the elaborate setups left by ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

If you’ve struggled with ideas for your Elf on the Shelf, you have the Aebersold family to thank for that. Fisbee, the first elf on the shelf, joined the Aebersold family with the mom, Carol, telling ...

Love it or hate it, the Elf on the Shelf has returned to count down the days to Christmas in households all over the world. Dressed in their signature red and white jumpsuits and adorable Santa hats, ...

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. While he sees you when you're sleeping and knows when you're awake, Santa Claus ...

While he sees you when you're sleeping and knows when you're awake, Santa Claus can't be everywhere, all the time. That's why he has an army of trusty elves to help determine who's been naughty or ...

With December now in full swing, many parents are thrilling their little ones each morning with the antics of the Elf on a Shelf, who's known for his cheeky Christmas pranks. But coming up with fresh ...

Alexa had been spoiling "Elf on the Shelf" for kids who asked their families' smart speakers about it. After Business Insider inquired about this, Amazon fixed it. Now, Alexa will report — truthfully, ...

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--This holiday season, Scottsdale Promenade — a premier lifestyle and shopping destination owned by FalconEye Ventures — is delighted to announce a festive ...

Those Netflix specials aren’t made with (just) Christmas magic. By Tony Maglio If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

An exhausted Essex mum-of-four has created a genius way for families to ‘catch Elves’ as their Elves on the Shelves cause chaos during the night - and thousands of families across the country are ...