A series of videos posted by musician Sophia James has since sparked into a viral TikTok moment that sees users claim their ...

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A. singer managed to get her song played millions of times on TikTok with a ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.