It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong ...

Beginning this fall with the release of iOS 26, Apple Wallet will allow users to store their US passports as Digital IDs.

Apple was fined on April 23 – the same day Meta Platforms was slapped with a €200 million penalty for its “pay or consent” ad-free service on Instagram and Facebook. Both US tech giants were judged to ...

Apple (NASDAQ:AAPL) has continued to see near-term strength in the iPhone, investment firm UBS said, citing recent supply ...

Apple vice president Oliver Schusser, who leads Apple Music, TV+ and Apple’s sport content initiatives, made some grandiose comments ...

The upcoming additions to VisionOS 26 are more suited to a regular pair of glasses with an augmented screen, so is there a new pair coming?

In May, 89% of all iPhones made in India were shipped to the U.S., up sharply from 58% a year earlier — a clear reflection of ...

Learn how Apple alumni like Jobs, Fadell and Ive founded NeXT, Pixar, Nest and OpenAI and reshaped the tech world.

After the haptic trailer for Brad Pitt's F1 on Apple TV+, it seems that this tech could help Tom Cruise's iconic racing film ...

Instead of having to manually download to the Watch, you can use any Apple device to queue up playlist downloads, which will happen the next time you open Spotify on your Watch. The same feature also ...

Picking up a new pair of Apple AirPods Pro 2 just got cheaper, with the premium wireless earbuds now on offer for just $169.