Meta is playing catch-up with the other AI chatbots, but these features could help it stand out in a crowded field.

Facebook owner Meta Platforms has launched a stand-alone artificial-intelligence app, becoming the latest technology giant to enter a field already facing intense competition.

The artificial intelligence tool uses the fourth iteration of Meta’s Llama model, which Meta has touted as being more cost-efficient than competitors like ChatGPT and Gemini.