David Beckham x BOSS ONE Bodywear blends cinematic spectacle, inclusivity, and cultural influence, proving that true brand impact can be commanded.

David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video - both shot and directed by the legendary fashion photography duo Mert and Marcus - which instantly went viral.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

When a male celebrity does an underwear ad, the adoring and thirsty comments come rushing their way – just think of when Jeremy Allen White did that Calvin Klein campaign or when Michael B. Jordan posed in that iconic underwear.

Victoria Beckham is giving the people what they want! The fashion designer, 50, is gushing over his husband David Beckham’s new underwear campaign for Boss on Instagram. "My boss🖤😉," she cheekily wrote while sharing a close-up photo of Beckham wearing nothing but a pair of form-fitting black briefs.

The visuals portray Beckham arriving in style—a sports car, a New York City penthouse, and the iconic drumbeat of ‘In the Air Tonight,’ bringing together luxury, masculinity, and the unmistakable New York City energy. To be succinct, the dream of any man at the peak of his life coming home to his bachelor pad.

David Beckham and Victoria Beckham have been married for over 25 years now, and despite some bumps in the road the longtime couple seem more in love than ever. Victoria has always been David's biggest fan,