The $3 trln company realizes new tech could render its iPhones useless in a decade. With 1.4 bln users, abundant cash and a ...

Can I have a show of hands of those who plan this weekend to see the new Apple-made Brad Pitt movie, “F1,” which opened today ...

Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

The tech company’s theatrical programming business is in need of a win. Early reviews suggest its new Brad Pitt racing film ...

The tech company spent nearly a quarter-billion dollars on the Brad Pitt star vehicle. Making a theatrical profit, insiders ...

Tom Gunter, one of Apple’s most senior researchers, left the company last week, Bloomberg reported on June 30. Gunter worked at the company for eight years, and the report added that his colleagues ...

Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search ...

Taking a look back at this week’s news and headlines from Apple; iPhone 17 and iPhone 17 Pro launch dates, MacBook Pro ...

A nearly 3-year-old AI startup has reportedly caught the attention of two of the largest and most influential tech companies, ...

Apple executives are considering acquiring AI startup Perplexity in a deal that could surpass its $3B Beats acquisition.

Apple is reportedly in talks to acquire Perplexity AI to bolster its AI capabilities. Although no formal offer has been made, ...

Top decision makers have mulled over a Perplexity acquisition, insiders say. It would be the biggest buyout in Apple history.