Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

Gina Adams, a former basketball star from Lynn University, is transitioning to professional wrestling after signing with ...

Detroit Pistons only have 37th pick in 2025 NBA Draft. Historically, it’s a good enough pick to find a rotation player, but NIL has changed the game.

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...

College sports, at least officially, has changed forever in the aftermath of a judge’s decision to approve an out-of-court settlement that allows schools to pay their athletes. Following that ...

Mark Stoops tabbed Derek Shay as Kentucky's new tight ends coach. Here's what to know about Shay, who replaced longtime assistant Vince Marrow.

Jayden Maiava wasn't even USC's starting quarterback when the 2024 season began. But by the time the Trojans walked off the field with a Las Vegas Bowl win over Texas A&M, Maiava h ...